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&Tradition
Celebrated for its intention to spark a sense of simple joy, Jaime Hayon’s Momento collection for &Tradition introduces pops of colour to interiors in his signature buoyant aesthetic. Now, the product family expands with the addition of two dynamic throws, showcasing two distinct, complete artworks for their design.
Created for &Tradition, Hayon’s Momento collection—named after the Spanish word for ‘moment’—is a playful collection of home décor items designed to encourage us to slow down and savour life’s simple pleasures.
Inspired by day and night, Hayon envisaged slow mornings with good coffee while in the embrace of the Red Dawn design, while Midnight Blue is fitting for tranquil evenings of relaxation. Made from 100% organic cotton, their natural composition ensures they are soft and comfortable.
A multipurpose piece, the eye-catching designs mean that each variant can double up as an artwork. With the simple addition of an attachment suited for both the throw and the location of choice, owners can choose to display Midnight Blue or Red Dawn on their walls, as part of their personal collection.
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